brands are bullshit | t-shirt (2020) [CMYK screen-print on gildan blank] Work in progress.
 
premium heat printed graphic on a basic luxurious high-class £5.85 garment...you're still gonna buy it aren't you?
 
the majority of content created by brands
is having little or no impact on business results or people's lives,
according to Havas' latest 'Meaningful Brands' study.
Some 60% of the content created by the world's leading 1,500 brands is
“just clutter” that has little impact on consumers' lives or business results.
in fact, it's mostly stuff like this...
 
This exclusive, lavish, limited edition garment is I of a very limited amount, imagine being part of such an exclusive group? flex on your friends, you are better than them for owning this magnificent garment.
 
for
real
every
luxury 
brand 
is 
bullshit 
 
Disclaimer:
although t-shirts aren't actually masks, we recommend you don't spend your hard earned cash on a t-shirt that you could buy for less than ten pounds... Privatisation is but an illusion, you will not be cooler than your friends if you wear this garment. You will only be a fool wearing a cheap t-shirt, £340 worse off... think smart, brands are bullshit.