satisfaction /satɪsˈfakʃ(ə)n/ noun fulfilment of one's wishes, expectations, or needs, or the pleasure derived from this
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If you spot this distinctive woman in the Bullring, don’t be alarmed.
She is an award-winning artist who makes surreal films – and her latest is about one of the UK’s largest shopping centres.
Rachel Maclean is working and even sleeping in the Bullring , in one of the units on Link Street, until she completes her project.
Rachel, 30 from Glasgow, creates candy-coloured worlds in her films which are created with green screen technology
She plays each of the ghoulish characters, inspired by horror films, fairy tales and even TV talent shows to satirise contemporary culture.
Some of her work is currently on show in the I Want! I Want! show at Birmingham Museum and Art Gallery .
Her hour-long video Feed Me explores consumerism, the sexualisation of childhood and our growing obsession with technology and social media. Rachel plays all the bizarre characters herself, from the little girls with warped eyes to adults with bulging, prosthetic faces
She has taken up residence on Link Street and transformed it into her studio. She’s creating costumes and props using materials found in the Bullring, and will complete every aspect of the work there from shooting through to editing and won’t leave until she’s finished.
The film will be shown at the Bullring later this summer.
Rachel says: “Living and working in the Bullring will be a really interesting experience allowing me to reflect on an environment most of us are deeply familiar with.
“I aim for my work to draw on aspects of society that affect us all, and this project offers that in a way most artists could only dream of.
“I hope that my residency will encourage people to engage with me and my work, and vice versa.
“Art and artists are too often stereotyped as opaque and inscrutable, and this process will be the opposite of that.”
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Rachel is fascinated by modern temples to the god of consumerism, her ultimate goal is to find out if shopping really does make us happy. To do this she enquires for residency within the Bullring, she will live there 24/7 for a month. At the end of her stay she will produce a video in response to what she finds. Within her video, she portrays a character who is basically walking advertisement, who tries to find out if customers are satisfied. The video takes quite a dark twist towards the end as the character learns that it is actually unsatisfied. she is gifted a box with a note inside - 'its what's on the inside that count's', the box contains digital worms, it then cuts to all products also containing the worms.
The unusual video, makes you feel uneasy. Hoping to change your perception on retail and ultimately asking are you satisfied?
My brand will be trying to accomplish a similar goal to Rachel's work, finding what your real desires are and ultimately trying to change the viewers perception on retail.
I also visited her exhibition in the Birmingham art museum - it was weird.
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