marketing /ˈmɑːkɪtɪŋ/
noun the action or business of promoting and selling products or services, including market research and advertising.
Research from found sources:
- The global apparel market is projected to grow in value from 1.3 trillion U.S. dollars in 2015 to about 1.5 trillion dollars in 2020,
- showing that the demand for clothing and shoes is on the rise across the world. The regional distribution of thedemand share of apparel is expected to stay mostly consistent in that period, although theAsia Pacific region had the highest level of growth at four percent.
-The three world regions with the largest apparel marketsare the 28 member states of the European Union, the United States, and China, in descending order. In 2017, the apparel category with the highest level of global market growth wassportswearat 6.8 percent.
- There are four main product categories for the apparel and footwear market: womenswear, menswear, sportswear, and childrenswear.
- Womenswear was the bestselling apparel category in the world as of 2017, with sales of about 643 billion U.S. dollars.
- The United States alone generated 115 billion U.S. dollars in womenswear sales, and about 86 billion dollars in menswear sales.
- There is also a thriving market for pre-owned, or second-hand clothing through vintage stores, thrift store, or consignment stores. This apparel resale market value increased from 20 billion U.S. dollars to 24 billion dollars between 2017 and 2018. Denim, a classic staple of a casual wardrobe, is only getting more popular across every type of clothing item. - Luxury clothing, on the other hand, was led in sales by LVMH Moet Hennessy Louis Vuitton S.E., an enormous French luxury goods conglomerate. In terms of individual brands, some of the most valuable brands in the world include Nike, H&M, Zara, Adidas, and Hermes.
Responce and ideas:
clear that marketing and advertisement will be a critical part of creating a brand.
essential, especially at the start.
streetwear and fashion is already such a cluttered industry, my brand will have to go against the grain.
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