define: brand advertisement

definition /dɛfɪˈnɪʃ(ə)n/

noun a statement of the exact meaning of a word, especially in a dictionary

fashion: Yeezy supply - thesaurus of advertisement series (2019) [a4 physical print] Final.

Hypebeast: Nike - thesaurus of advertisement series (2019) [a4 physical print] Final.

inferior: Off-white - thesaurus of advertisement series (2019) [a4 physical print] Final.

humanity: Louis Vuitton - thesaurus of advertisement series (2019) [a4 physical print] Final.

identity: Dior- thesaurus of advertisement series (2019) [a4 physical print] Final.

culture: Adidas - thesaurus of advertisement series (2019) [a4 physical print] Final

Anatomy: supreme - thesaurus of advertisement series (2019) [a4 physical print] Final.

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About:

A physical response to brand identities, definitions of areas of interests and humanity.

Meant for mass print, viewers would interact through viewing around Birmingham.

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why?:

- exploring identity within the fashion industry

- using key words and defining them in the form of posters.

- definitions allow me to deconstruct ideas and themes: helping me decide what areas I want to focus on

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Materials and process:

• typography - mimicking luxury and streetwear brands

• using definitions to see if the typography alters the barrier between the text and the essence of the brand

• Noise - provides harmony between posters.

• minimalistic - a representation of luxury brands

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