definition /dɛfɪˈnɪʃ(ə)n/
noun a statement of the exact meaning of a word, especially in a dictionary
fashion: Yeezy supply - thesaurus of advertisement series (2019) [a4 physical print] Final.
Hypebeast: Nike - thesaurus of advertisement series (2019) [a4 physical print] Final.
inferior: Off-white - thesaurus of advertisement series (2019) [a4 physical print] Final.
humanity: Louis Vuitton - thesaurus of advertisement series (2019) [a4 physical print] Final.
identity: Dior- thesaurus of advertisement series (2019) [a4 physical print] Final.
culture: Adidas - thesaurus of advertisement series (2019) [a4 physical print] Final
Anatomy: supreme - thesaurus of advertisement series (2019) [a4 physical print] Final.
About:
A physical response to brand identities, definitions of areas of interests and humanity.
Meant for mass print, viewers would interact through viewing around Birmingham.
why?:
- exploring identity within the fashion industry
- using key words and defining them in the form of posters.
- definitions allow me to deconstruct ideas and themes: helping me decide what areas I want to focus on
Materials and process:
typography - mimicking luxury and streetwear brands
using definitions to see if the typography alters the barrier between the text and the essence of the brand
Noise - provides harmony between posters.
minimalistic - a representation of luxury brands
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