streetwear /ˈstriːtwɛː/
noun casual clothing of a style worn especially by members of various urban youth subcultures.
Virgil abloh explains why streetwear is an art movement Hypebeast (2018) [youtube]
"I don't have to choose between high fashion or streetwear. My brand reminds me that it doesn't have to fit in a box. It can just be in a gray area" - Virgil Abloh
response:
growing interest in brands and streetwear
unsure on moving my brand into luxury or streetwear
streetwear relates more to myself as an individual
luxury has much more depth - there are more issues within luxury clothing in my opinion,
future Ideas:
- could I create a brand identity based upon what I wear/ like and how it defines me?
- heavily branded
- brand colours to fit a statement of my wardrobe/ identity?
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