How is streetwear an art movement? explained.

streetwear /ˈstriːtwɛː/

noun casual clothing of a style worn especially by members of various urban youth subcultures.

Virgil abloh explains why streetwear is an art movement Hypebeast (2018) [youtube]

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"I don't have to choose between high fashion or streetwear. My brand reminds me that it doesn't have to fit in a box. It can just be in a gray area" - Virgil Abloh

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response:

• growing interest in brands and streetwear

• unsure on moving my brand into luxury or streetwear

• streetwear relates more to myself as an individual

• luxury has much more depth - there are more issues within luxury clothing in my opinion,

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future Ideas:

- could I create a brand identity based upon what I wear/ like and how it defines me?

- heavily branded

- brand colours to fit a statement of my wardrobe/ identity?

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